Most businesses invest in SEO because they know their customers search online before buying. The problem is, most SEO feels like a black box—no clear strategy, no predictable timeline, no confidence in what's actually being done. We're here to change that. You can build sustainable search visibility that drives real leads AND understand exactly what's working and why.
You're paying for "SEO," but you can't explain what's being done or when you'll see results.
You're ranking for keywords, but traffic isn't converting into actual customers or leads.
Your Google Business Profile shows up sometimes, disappears other times, and you have no idea why.
You can't compete with bigger brands in national search, and your content gets buried on page 3.
Site speed issues, indexing problems, broken redirects—your site has technical problems holding back rankings.
You've maxed out local search but don't know how to expand into new markets or service areas.

Dominate the Google Map Pack for your service area. We optimize your Google Business Profile, build citations, manage reviews, and drive local traffic that converts into customers.

Scale your rankings across competitive national keywords. We build content strategies, execute technical SEO, and position your brand to compete with industry leaders.

Large-scale SEO for businesses with complex sites, multiple locations, or significant competition. We manage enterprise-level campaigns with dedicated oversight and technical precision.

Turn your content into a traffic engine. We help national blogs, publishers, and media companies optimize content for maximum reach, visibility, and engagement.

Have an SEO team that needs experienced leadership? We provide strategic direction, campaign oversight, and performance accountability without the full-time cost.

Get a comprehensive audit of your site's SEO health. We identify technical issues, content gaps, and strategic opportunities—then prioritize fixes that drive the biggest impact.
From local dominance to national scale—we've got the SEO expertise you need to grow your business with confidence.

The BadBetter team has built and scaled successful businesses using SEO as a core growth driver. Today, we run two brands: Lawn Marketing Edge, a niche-specific marketing agency, and BadBetter, where we provide direct SEO and web services to select clients.
We're not here to sell you a subscription and disappear. We treat SEO like the long-term investment it is—building sustainable search visibility that compounds month after month. Your rankings, your traffic, your leads—we're in it with you.

Our SEO process starts with understanding your business model, competitive landscape, and growth goals. We don't sell cookie-cutter packages—we build custom strategies designed to move the needle for your specific situation. Then we execute with precision across 90-day campaigns that create real momentum. No vague promises. No bloated retainers. Just powerful, targeted SEO that drives measurable results.

"Tyler is one of those rare people who makes everyone around him better—with integrity, generosity, and genuine care. He brings top-notch SEO and web expertise that helped my law firm grow online and open up new opportunities. If you want results-driven digital marketing from someone with character, Tyler's your guy."
- Trent Linville
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"Tyler is sharp, steady, and truly gifted in SEO and marketing. What sets him apart is that he knows his stuff and he genuinely cares. He does things the right way, every time. Dependable, honest, and kind—the kind of person you instantly trust. If you get a chance to work with him, take it."
- Sean Conlon

"Tyler brings clarity to chaos with his TOT Method—turning complex strategy into simple, actionable steps. He’s a visionary who executes, a finisher who drives momentum, and a straight shooter with a big heart. If you need a marketing partner who brings both heart and results, Tyler is the one to call."
- Johnny Levy

You didn't build your business to stay invisible online. Stop guessing with SEO and start building predictable search visibility. We're the SEO partner you wish you had five years ago.
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